Understanding customer behavior has always been important to capture market share and to foster loyalty. But today, as products become commoditized and various industries teem with competition, understanding customer behavior is key to survival in a crowded field.
There is no shortage of tools and systems designed to understand your customers’ behavior—from customer relationship management systems to marketing automation software to customer personalization tools and more.
But understanding customer behavior takes data and computing power. Data analysis in real time and heavy processing aren’t well attuned to the cloud computing architecture. For data- and compute-intensive enterprise tasks, we need alternative architectures to cloud computing.